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By Contributor
PRODUCED BY:
KEMMIE RYAN
PHOTOGRAPHY BY:
IAN MCLEOD, MAGGIE RIFE PONCE, AND KATRINA WITTKAMP
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THERESA DEMARIA
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Gabriela Loncar and Brandon Loncar are the principals of Loncar Realty, a boutique Hinsdale-based firm specializing in luxury homes throughout the Western Suburbs. With backgrounds spanning finance, investment strategy, and high-end real estate, they approach each transaction with a disciplined, advisory mindset focused on asset value, market positioning, and long-term equity. Known for their highly hands-on approach and concierge-level service, the husband-and-wife team works directly with clients to guide every stage of the process—from preparation and presentation to negotiation and closing—ensuring each property is positioned to achieve its strongest possible outcome.
What sets your approach apart when working with high-net-worth clients?
We operate as advisors, not intermediaries. Our background in finance, investment strategy, and complex deal negotiation allows us to evaluate each property through a portfolio lens. High-net-worth clients value clarity, discretion, and efficiency. They do not want theatrics. They want precision. We are direct when necessary, provide unfiltered market insight, and protect leverage in negotiations. Loncar Realty is intentionally boutique. Our clients work directly with principals, not layers of assistants. That access matters.
How do you position a premium property to stand out in a competitive market?
Preparation and execution are everything. Before a home ever reaches the market, we take a highly hands-on approach to ensure it presents at its absolute best. Our goal is simple: eliminate friction and elevate the property so it commands the strongest possible response when it launches. What truly sets our approach apart is accessibility. Our clients work directly with us throughout the entire process, and we guide every decision. For our sellers, the goal is not just to list a home. It’s to present it in a way that captures attention immediately and inspires confidence from serious buyers.
Loncar Realty is located in Hinsdale at 740 Woodside Avenue, 630-999-0749, loncarrealty.com.
