Culture | Feb. 2026
NEWSWORTHY: FEBRUARY 2026
By Dustin O’Regan
GEN Z WELLNESS
Two Highland Park natives are reinventing an overlooked corner of the wellness industry: vitamins for younger women. Their new brand, Body of Work, launched last fall to help Gen Z women who prioritize wellness but still aren’t getting enough essential nutrients. The founders, Alex Brown and Jacqueline Maslan, collaborated with doctors and nutritionists to identify the most impactful vitamins and minerals for women ages 18 to 29, ultimately narrowing the formula to 11 clean, purposeful ingredients. Their vanilla-coated tablets aim to support mood, immune strength, skin health, and energy—without the sugar, dyes, or “candy vibes” of traditional gummies. Goodness redefined for a new generation. For more information, visit bodyofworkvitamins.com.
RED LIGHT RESULTS
Meet the GroWell Cap, the high-tech headwear that’s turning heads for all the right reasons. FDA-cleared and 100 percent clinically proven, it uses cutting-edge laser-LED tech with precision micro lenses to bathe every inch of your scalp in growth-boosting red light. On the lookout for thicker locks? This stylish scalp saver—available in six colorways—delivers results that speak for themselves. For more information, visit growell.com.
TICK TOCK
In an era of biometric trackers and dopamine-chasing devices, a North Shore father-and-son team has created something radical: a watch that does absolutely nothing digitally. The MADhu, designed by veteran art director Matt Kuttan and his son Rohan, is a handcrafted automatic timepiece that’s as analog as it gets. No apps, no alerts, no glowing screens; just the soothing tick of old-school mechanics and minimalist design. More than a style statement, the MADhu has a surprising wellness benefit: it’s a detox for the mind. Studies show constant screen-checking fuels anxiety and shortens attention spans. By replacing digital pings with the tactile ritual of a mechanical heartbeat, the MADhu promotes calm, focus, and mindful presence. Made in Evanston in micro batches of 10 per month, it’s already becoming a cult object among Gen Z minimalists and design purists alike, a wellness tool disguised as timeless craftsmanship, or vice versa. For more information, visit watchmadhu.com.
BEAUTY SUPERCHARGED
Dyson has launched the Airwrap i.d.™, its first connected beauty device and a next-generation update to the brand’s best-selling multi-styler. Available in two versions—one for straight or wavy hair and another for curly or coily textures—the new model introduces three attachments engineered for greater versatility, precision, and styling power. The Airwrap i.d.™ pairs with the new i.d. curl™ app, which creates a personalized three-step curling sequence based on a user’s hair profile. The app guides wrapping, styling, and setting times, making consistent curls effortless while the device automatically regulates heat and airflow. New attachments include a Blade Concentrator for smoother finishes, a Conical Barrel for tighter, more defined curls, and a Wave + Curl Diffuser that enhances natural curl patterns—all designed to style hair from damp to dry with no heat damage. With smarter technology and customizable styling routines, the Airwrap i.d.™ marks Dyson’s biggest evolution in at-home hair care yet. For more information, visit dyson.com.
