LUXURY EXPERT
By Kemmie Ryan
By Kemmie Ryan
DAWN MCKENNA is one of America’s most successful, creative, and sought-after luxury real estate agents. She is not only the No. 1 Coldwell Banker agent in Illinois for the past decade, but she is also the No. 1 agent in Hinsdale, and a member of the Coldwell Banker President’s Elite top 1 percent of agents. When her clients demanded her help in new markets, Dawn formed the Dawn McKenna Group, now with 22 team members operating out of six offices: Hinsdale; Chicago; Lake Forest; Winnetka; New Buffalo, Michigan; and Naples, Florida.
What is your business style?
My style is to combine style, service, and hard work, and then insist that everyone on the team does the same. I am the most visible, individually successful member of the Dawn McKenna Group (DMG), and that gives me the credibility to insist that the rest of the team do it the “DMG Way.”
What are your greatest wins?
I will never forget the first person to trust me to sell their home. That first transaction was all I needed to prove to myself and a lot of other people that I can succeed.
What is your best networking advice?
Everyone is a potential contact for new business or references, so always put your best foot forward. Then remember those people and stay in contact.
What is your fashion style?
I strive to be classy, not-too-trendy, but interesting. First impressions are critical in my business, and our whole team cannot afford to waste them.
What advice would you give to future Power Women?
Highly value hard work. Have a poor short-term memory when it comes to setbacks, failures, or embarrassment. Place your clients’ and employees’ interests above your own.
For more information, visit dawnmckennagroup.com.
Sign Up for the JWC Media Email