LUXURY, CURATED

Susan Burklin is a trusted luxury real estate advisor on the North Shore, known for representing exceptional homes with discretion, strategy, and clarity. With a keen eye for architecture, design, and market nuance, she guides high-net-worth clients through complex transactions while protecting their interests and privacy. This @properties Christie’s International Real Estate broker’s approach blends strategic pricing, elevated marketing, and deep local expertise to ensure every property is positioned for its fullest potential.

How do you define “exceptional” in today’s luxury market?
An exceptional property tells a story and offers something that cannot easily be replicated.

What sets your approach apart when working with high-net-worth clients?
My role is to protect my clients’ interests at every stage. I provide honest guidance, data-driven strategy, and a calm, steady presence throughout the process.

How do you position a premium property to stand out in a competitive market?
Positioning begins long before a home is listed. I work closely with sellers on preparation, pricing strategy, and storytelling.

What’s one standout transaction that reflects your expertise at the high end?
I marketed 326 Ravine Drive in Highland Park through a highly curated, private strategy. I cultivated a targeted group of agents representing high-net-worth clients and presented the home exclusively over three days at a list price of $3.5 million. The result was multiple offers and a final sale of $4.2 million—achieved without photography or any type of listing.

How do you guide clients through pricing, timing, and discretion?
I guide clients using a data-driven approach balanced with an understanding of market psychology and buyer behavior.

How has the luxury buyer’s mindset evolved in recent years?
Luxury buyers are more informed and intentional, placing greater value on quality, privacy, and long-term livability.

What advice would you give to agents aspiring to work in the luxury space?
Master your market and develop a deep understanding of luxury finishes by studying high-end appliances, stone selections, and materials so you can speak knowledgeably and confidently. Most importantly, build lasting relationships and a reputation for discretion.

Susan Burklin is with @properties Christie’s International Real Estate’s Highland Park office, 1741 2nd Street, 847-910-8905, SusanBurklinResidential.com, @susanburklinresidential (Instagram).