BOLD BEAUTY

KRISTEN CHASE, armed with a B.S. in Economics & HR from Michigan State and an MBA from Fordham University, is the game-changing CMO of Tricoci Salon & Spa. With a bold background in global marketing and product innovation at L’Oreal and Kraft Heinz, she’s spent the past three years revolutionizing Tricoci’s brand, driving profits, and masterminding three innovative hair care and skin care lines. Chase’s daring strategies and creative prowess have taken the brand to electrifying new heights.

Most rewarding part of what you do? Nothing is more satisfying than watching the women I’ve managed, mentored, and worked alongside, advance in their lives and careers. The greatest reward is seeing others achieve remarkable things knowing that I was able to support them in some way on their journey. I was fortunate to have strong and supportive female role models, so I have experienced firsthand the value of those relationships. I believe women succeed when we lift each other up, and that shared success is more meaningful.

Greatest risk you’ve taken as a professional? While at L’Oreal, I decided to upend my career in human resources and dive into global marketing and product development. At the time, I was also enrolled in an MBA program and living alone in NYC. I was far outside my comfort zone, however, the challenge and change drove me to thrive, and the move ended up being a risk well worth taking. I have also been fortunate to have worked in environments that value risk-taking. Currently, Tricoci has supported me in my latest risk, which was launching a completely new hair care brand, Nutrire, that just made its debut!

Powerful woman you admire the most? Gloria Steinem, Beyonce, Oprah Winfrey, Mary Dillon, and Sheryl Sandberg. I love seeing bold women use their voices and overcome adversity to truly make an impact on our world.

For more information, visit tricoci.com and follow @tricoci_official and @kristenchase on Instagram.