BETTY BRANDOLINO is a thought leader in the home design industry. Quoted in The Wall Street Journal, The Washington Post, and Business of Home, she has used her intuitive design skills and business background to curate a luxury furniture and window treatment boutique, Fresh Twist, in Elmhurst. Established in 2010, Fresh Twist is a customer-oriented studio that provides unique expertise in window treatments—featuring a Hunter Douglas Gallery—as well as a home furniture showroom. Betty has developed a lifestyle brand that respects classic details— and adds a modern “fresh twist” to every project. The Elmhurst studio showcases window treatments, furniture, rugs, wallpaper, lighting, art, and décor. When not at work you can find Betty attending live music venues and taking weekend trips with her family.

What is your fashion style?

I LOVE fashion and my closet is similar to my brand— timeless and classic with a twist of modern and fun.

How do you impact your clients?

I run my business from a relationship vs. transactional viewpoint. My clients receive a luxury experience that is authentic and insightful. Being in the industry for over a decade, I have fine-tuned my curated product lines. My showroom gives customers a great visual during presentations where they can touch and feel all products.

What are the hardest lessons you have learned as an entrepreneur?

Working hard and having a passion are a must, as being an entrepreneur is not for the faint of heart. I have learned that hiring the right team is everything. It’s not always about looking at the resume for a skillset, but more importantly looking at personality characteristics.

For more information, visit freshtwiststudio.com or ftwindowtreatments.com.