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Home | Nov. 2023

AN EYE FOR DESIGN

By Mitch Hurst

PORTRAIT PHOTOGRAPHY BY IAN MCLEOD
INTERIORS PHOTOGRAPHY BY JULIE GREEN

Diana Wagenbach

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Before Diana launched her design firm, she worked for ten years in the mortgage industry. While a different field, the experience provided her with unique experience in working with clients who are seeking to purchase and establish a comfortable home for their families.

“I think it was a really good precursor to what I’m doing now since so much of the job is project management,” Wagenbach says. “It was a great learning experience because there were always issues that came up and I had to learn how to resolve them quickly.”

74 Elmstudiow Juliannegreenphotography 10
Modern Sitting Room

While flying solo at the start, Studio W has grown swiftly. Today, Wagenbach heads a dedicated team comprising a senior designer and architect, a junior designer, and a procurement manager responsible for handling purchases. Together, they offer comprehensive services encompassing all facets of home design, from overseeing new construction to meticulously managing renovation projects. Collaborative partnerships with trusted construction firms ensure a seamless execution of their projects.

A core value at Studio W is to serve as a trusted resource for clients navigating crucial home decisions. Clients make substantial investments in their homes and further entrust Studio W with crafting their dream living spaces. Wagenbach emphasizes the importance of managing expectations, often debunking the myths perpetuated by home improvement shows.

“I often joke that if I ever had a television show, it would be called ‘HGTV Lied to You.’ These shows can create unrealistic expectations; for instance, the idea that a kitchen can be completely transformed in two months for a mere $20k. The educational aspect of our work is truly critical.” she says.

74 Elmstudiow Juliannegreenphotography 27
Graceful Dining Room

Diana and her team empower their clients to become active participants in the design process, equipping them with the knowledge and understanding necessary to make informed decisions and appreciate the value of their investment. This educational foundation is a cornerstone of Studio W Interiors’ success in delivering not only beautiful but also practical and lasting design solutions.

A recently completed project in Hinsdale (see photos) reflects this philosophy. A young family moved from the city, bought a home that was out of date, and hired Studio W to come in and make changes to the house to meet the family’s modern needs. The result was a space that seamlessly combined approachable functionality with stunning aesthetics.

“I think we did a really great job of making it more livable,” says Wagenbach. “It was fun to get to work with great clients who trusted my vision and more importantly, the process. We were able to get the renovations done in a short timeframe so that they could move into a whole new beautiful home.”

Studio W Interiors is located at 110 S. Washington in Hinsdale, [email protected]. By appointment only.

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