UP FRONT: LOOP CANVAS

If you’ve noticed more people knitting, puzzling, baking, or stitching lately, you’re not imagining it. So-called “grandma hobbies” are having a major moment. In our increasingly digital world, many people are looking for ways to unplug, slow down, and spend time making something with their hands. These nostalgic, analog pastimes are known to reduce stress, boost mindfulness, and offer a welcome break from screens and the constant scroll of news and notifications.

Enter loop canvas, a modern needlepoint brand bringing a fresh, playful perspective to the classic craft. Founded by sisters Amy and Sarah Blessing, Loop was created to make needlepoint approachable, beautiful, and genuinely fun—especially for beginners.

loop’s thoughtfully designed kits include everything needed to get started: a printed canvas, needle, thread, and a project bag so you can take your stitching anywhere (planes, waiting rooms, the sidelines of a soccer game—you name it). The designs are bold, graphic, and refreshingly modern—projects you’ll find creative ways to display when you’re finished. loop also teams up with popular brands like Clare V., Sugar Paper LA, Heather Taylor Home, and The Mahjong Line to create exclusive designs.

At its heart, loop is about rediscovering the joy of slowing down and creating something by hand—one stitch at a time.

Ready to start stitching? Visit loopcanvas.com to explore the kits and follow @loopcanvas on Instagram for inspiration, new designs, and a peek at what the loop community is stitching.