• Sheridan Road
  • Country Magazine
  • Hinsdale Living
  • Forest & Bluff
  • The North Shore Weekend
  • Sheridan Road
  • Country Magazine
  • Hinsdale Living
  • Forest & Bluff
  • The North Shore Weekend

Sign Up for JWC Media's Email

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Jwc Media Logo

JWC Media

a luxury lifestyle website that delivers a colorful and passionate telling of neighboring events, fashion, beauty, finance, and the pursuit of leisure.

  • Search
  • Features
  • Style
  • Home
  • Culture
  • Indulge
  • Society
  • Archives
Archives | Oct. 2021

Tiffany & Co. Introduces The “About Love” Campaign Starring Beyonce and Jay-Z

By Contributor

86 Fb 1021 Wrapitup 1

Tiffany & Co. Introduces The “About Love” Campaign Starring Beyonce and Jay-Z

Beyoncé and JAY-Z for the Tiffany & Co. fall 2021 ABOUT LOVE campaign.
Photography by Mason Poole

TIFFANY & CO. announced that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love. Synonymous with the world’s greatest love stories since 1837, Tiffany’s debut of ABOUT LOVE marks the latest evolution of the luxury jeweler’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.

“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.” —Alexandre Arnault, Executive Vice President of Product & Communications

The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982). Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout the campaign, it is considered among the most important gemstone discoveries of the 19th century. ABOUT LOVE reflects Tiffany’s continued support of underrepresented communities. As a part of the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities.

tiffany.com

the latest

Culture

NEWSWORTHY: MAY 2025

30 Dsc 60961
Culture

THE DO LIST: STYLISH MUMS

32 Sr2025 05 059 Cara Cara Greenfield Dress, $895.00, Lilliealexanderboutique.com Main
Shore vs. City

SHORE VS. CITY: LYNNE HEMMER

34 Lynee 04
Culture

ESQUIRE: ILLINOIS’ NEW CHILD SUPPORT RULES ON IMPUTED INCOME

36 Michoneriewer 66
Culture

MOTHER’S DAY GIFT GUIDE

40 6 Main

Primary Sidebar

the latest

Culture

NEWSWORTHY: MAY 2025

30 Dsc 60961
Culture

THE DO LIST: STYLISH MUMS

32 Sr2025 05 059 Cara Cara Greenfield Dress, $895.00, Lilliealexanderboutique.com Main
Shore vs. City

SHORE VS. CITY: LYNNE HEMMER

34 Lynee 04
Culture

ESQUIRE: ILLINOIS’ NEW CHILD SUPPORT RULES ON IMPUTED INCOME

36 Michoneriewer 66
Culture

MOTHER’S DAY GIFT GUIDE

40 6 Main
JWC Media Gray

Footer

Sign Up for the JWC Media Email

  • About
  • Advertising
  • Home
  • Contact Us
  • Opt-out preferences
  • Sitemap

Copyright © 2025.
All Rights reserved.

Privacy Policy
Font Resize
Accessibility by WAH
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Newsletter Image

THE INSIDER

Stay in the know with latest local

STYLE, SOCIETY, AND LIFESTYLE NEWS

Curated for the discerning reader.

Will be used in accordance with our Privacy Policy
PDF Image

Unlock Full Access