The Stripes That Teach Us
By Ann Marie Scheidler
By Ann Marie Scheidler
If you ask Therese Van Ryne, the head of global public relations, thought leadership, and advocacy for Zebra Technologies, to describe her last year in one wordââgratefulâ comes to mind. Van Ryne, a newly elected trustee for her current home Lake Barrington, had always thought she might one day write a book, but the demands of being a married mother of three with a storied career kept that dream at bay. Until one rainy afternoon in April 2020, she found herself with a wide-open afternoon.
âThis kind of free time was rare prior to the pandemic,â says Van Ryne. âBut here I was, with an idea for a childrenâs story, featuring Zebraâs company mascot âZippyâ as my main character. I wrote the whole book that afternoon.â
In her role with Zebra Technologiesâa global technology company that brings a performance edge to the front line of businessâVan Ryne has shared many stories of the companyâs innovations and team-based culture. But in her first book, Zippyâs Special Gift, Zippy is the protagonist in a tale in which the young zebra realizes everyone has something unique to offer.
âZippy the Zebra doesnât like her stripes. She doesnât want to stand out,â says Van Ryne. âIn this rhyme-based book, readers follow Zippy as she embarks upon a thrilling adventure with her animal friends that helps her realize everyone is perfect just the way they are. My hope is that this story will inspire people of all ages to see the good in others and instill a sense of belonging.â
Van Ryne notes that even when she reads her book today, sheâs reminded of how important it is to teach our children well, so that when the time comes for them to fly, they canâand will.
As if these important messages werenât enough, Zebra Technologies is donating all proceeds from the sale of Zippyâs Special Gift to Bernieâs Book Bank, an organization dedicated to getting more books into the hands of local under-served children.
âBernieâs Book Bank has been a strategic charitable partner of Zebra Technologies long before this book came to life,â she says. âThrough the advocacy side of my role at Zebra, I lead our global philanthropy and volunteer program through which we contribute time, treasure, and talent in our local communities. I had the great fortune of participating in a book distribution at a local elementary school with Bernieâs Book Bank prior to the pandemic, and I can honestly say it was one of the best days of my life. To see the excitement in the childrenâs faces when they opened their bright green bags and looked at their new books is something Iâll never forget.â
A leading provider of quality books to under-served children in the Chicago area, Bernieâs Book Bank sources, processes, and distributes quality new and gently used childrenâs books to significantly increase book ownership.
âBefore the pandemic, we had meetings on site in the organizationâs Lake Bluff facility,â Van Ryne explains. âWe even hosted a global town hall that many of our employees based in our Lincolnshire headquarters attended in person while our other 8,000 employees located around the world enjoyed it virtually.â
As part of Zebraâs support of Bernieâs Book Bank, the company has donated its latest scanning technology to help increase the efficiency of its book sorting and distribution. This operational improvement is the same impact Zebra is making with its customers globally.
âWatching how we work with Bernieâs Book Bank made me really think about the word âpartner,â and the relationships we build through our outreach,â she says. âWhat can happen as a result is so powerful.â
And so is selling more than 2,000 books, which at press time is exactly what Van Ryne has done. Zebra agreed to match this number as a donation to Bernieâs Book Bank, in addition to the proceeds raised. Van Ryne was also a guest author at the Storybook Festival Bernieâs hosted in May where she read her book aloud.
âThis whole process has been so amazingâfrom working with the editors and illustrator and Mascot Publishing to doing a 28-stop virtual book tour,â she adds. âAnd Iâm so grateful to the leadership of Zebra Technologies for encouraging me to express my creativity and showcase our companyâs culture in this way. Itâs not unique for us to be this creative. The values that Zippy espouses in this book are the very same values we live every day when we engage with our customers and partners and serve our communities.â
With the success of Zippyâs Special Gift, there is an audible clamor for a sequel.
âThere has been so much support for this projectâboth from Zebra and my family,â Van Ryne says. âZippy has so many great stories to share. Itâs a definite possibility.â
Zippyâs Special Gift can be purchased on Amazon and through other online retailers.
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