TED PICKUS

A broker with the @properties Christie’s International Real Estate office in Highland Park, Ted Pickus grew up with a family that owned a construction company, where he worked for 20 years. Fourteen years ago, he built on that hands-on construction knowledge to start a career in real estate. “I have built mine and my team’s volume of sales consistently over the years with sales of $450 million,” says Pickus. “Three words that best describe the principles which guide my work in real estate are caring, integrity, and tenacity.” First and foremost, Pickus considers himself a people person—one that cares about clients’ needs and ensures that their goals and interests are always represented. “Integrity means that I not only want what’s best for all parties in every transaction, but what’s most ethical. Tenacity means I don’t give up until we reach success!”

What would you say is your key to success in this competitive market?
I attribute my success in real estate to my genuine care for my clients, always prioritizing their needs and best interests. My strong integrity and tenacity drives me to go above and beyond, ensuring every transaction is handled with professionalism and dedication.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
One of the biggest challenges in today’s real estate market is the lack of inventory, as many homeowners are reluctant to sell due to their existing low mortgage rates compared to current higher rates. That’s why I stay ahead by closely tracking new listings—often before they even hit the market—and keeping a pulse on home sale prices to help my clients navigate these conditions successfully.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
My real estate branding stands out because of the extensive marketing I invest in to showcase my listings. As my father always taught me, “You have to spend money to make money,” and I take that to heart by consistently advertising in Sheridan Road magazine and The North Shore Weekend newspaper. The more exposure I can get for my clients, the better. In addition, maintaining a strong presence on social media and other online platforms—through both ads and organic posts—is a key part of my branding strategy.

Ted Pickus is with the @properties Christie’s International Real Estate office, located at 607 Central Avenue in Highland Park. For more information, call 847-417-0520 (cell), 847-432-0700 (office), or visit atproperties.com.