SONJA ZECEVIC has always had an eye for style. The founder and owner of Lepa Boutique in Hinsdale, remembers fondly restyling her closet as a teenager before turning it into a career in New York City, and now locally. Today, she curates a mix of classic closet staples, swimwear, and chic accessories in a range of price points at her boutique.

What are the hardest lessons you have learned as an entrepreneur?

Failure is part of the growth process. There have been plenty of times where I thought maybe I should just give up. Then I take the time to ground myself and realize that Rome truly wasn’t built in a day, and I can do this!

What tools do you use to reach clients effectively?

My best networking device is definitely using Instagram. My out of state clients, especially, like the ease of knowing what size to order based on what size I am wearing in my posts. Everyone tells me how helpful it is to see pieces on a real body versus stock photos from the designers.

Who is your role model?

My role model is my father. The hardest working human I know. He is an entrepreneur himself and has taught me to never give up. There will be fabulous days and there will be horrible days, just remember that “life is not a sprint, it’s a marathon.” Be consistent and just do you. I look at him in awe of all that he has accomplished and am honored to call him my dad.

For more information, visit lepaboutique.com.