SHORE VS. CITY: MARGARET NELSON  

A Winnetka native and lifelong fashion lover, MARGARET NELSON was sketching designs long before heading to Phillips Academy Andover. At the University of Wisconsin–Madison, she witnessed the e-commerce boom through Shopbop, a digital shift that, combined with studying fashion history in Florence, solidified her career. Her journey led her to Vogue, assisting legends like Carine Roitfeld and Arthur Elgort. Ready for a more hands-on role in design, she knocked on Lilly Pulitzer’s president’s door and told him, “You need to hire me.” He did. She went on to spend years as a merchandiser for Lilly across New York City, the Hamptons, Palm Beach, and Philadelphia, collaborating globally to bring fashion designs and assortments to life. After relocating to Chicago for her husband’s career, she became head of fashion for startup Mott50. Then came “two babies in 14 months,” followed by two more, and a joyful pivot to focus on home. Today, she channels her creative spirit into board work, styling, and the beautiful chaos of raising four young children.

What’s on the horizon? My twins are about to graduate preschool, so I’m finally coming up for air. I’m focused on giving back through four boards, including the Woman’s Board of Rush University Medical Center. Life expectancy in Chicago varies dramatically by zip code—an unacceptable reality Rush is working to change, and I’m proud to support that mission. I’m ready to reclaim some structure and find my way back to styling—or maybe jewelry. I’m surrounded by ambitious, creative women who inspire me nonstop. First, I may need to catch up on sleep

Mantra? Finis Origine Pendet (the end depends on the beginning) and Non Sibi (not for oneself). And “Let them” à la Mel Robbins Best grooming tip? Sarah and Caylin at Anthony Cristiano Salon. Massages at the Langham or St. Regis Guilty pleasure? Diet Coke and spicy skinny margs Favorite foods? BBQ at Twin Anchors Music you love? Teddy Swims, Mt. Joy, anything from Taylor Swift’s Eras Tour Best advice ever given to you? My parents: “Figure out what truly makes you happy, then go be the best at it.” Best advice you’ve given? Be kind and give grace. “Don’t be like the rest of them, darling,” Coco Chanel

Earliest memory? Wilson Phillips in my mom’s old Jeep on Sheridan Road Fondest: Bruce Springsteen in my dad’s convertible on a beautiful summer day When you wake up, you? Hit snooze Before bed, you? Facemask, fireplace, read What’s on your bookshelf? Strangers, Under the Stars, The Correspondent, Remarkably Bright Creatures You can’t live without? Family and sunshine Love to escape to? Palm Beach—no contest Advice you would give to your younger self? You will never regret including someone

ON THE SHORE

Your style is? Jeans, T-shirt, and fab jewelry Can’t leave the house without? iPhone, iPods, audiobooks Transportation? BMW X7 Driving music? Teddy Swims and upbeat Tropical House Place to eat? Campagnola, Le Colonial, and Michael’s in Highland Park for the salad/fries combo Shop? Bunny & Babe, Neapolitan, Space 519, and Hermès—soon Best thing about the Shore? Beach, pool, tennis, golf, and dinner al fresco—all in one perfect summer day Worst thing about the Shore? Running into my ex-boyfriend’s mom at the grocery store. The perfect day is? Workout at Reform Studios or Shred415, beach, and dinner al fresco chasing fireflies with my kids

IN THE CITY

Your style is? Edgy denim, heels (I’m short), and a tasseled leather jacket Can’t leave the house without? Diamonds. A smile. A fab outfit—look good, feel good Transportation? Uber Driving music? Fred Again Place to eat? Miru or Pizzeria Portofino—I love being on the water Shop? Reuven Gitter Jewelers (ask for Barb), Zara, and Ikram Best thing about the City? Lake Michigan—we had a boat in our early 20s and had an absolute blast; summer concerts at Wrigley and Windy City Smokeout Worst thing about the City? Traffic The perfect day is? Spa, shopping with girlfriends, a show at the Salt Shed with my husband