Shore Vs. City: Jennie Soudan
By Dustin O’Regan
By Dustin O’Regan
With one marriage, four dogs, and three kids under her belt, Winnetka’s Jennie Soudan is entering the second phase of her life— but she is not taking empty-nesting lightly. Uniting her creative passions for all things home, art, design, and wellness, she founded Mr. Bluebird—a bespoke luxury gifting company. Soudan stopped shopping to share her city and shore favorites with Sheridan Road.
What’s on the horizon? Lots of travel, shopping, and curating items for Mr. Bluebird luxury gifts
Mantra? The Golden Rule and Good Things Come to Those Who Wait
Best grooming tip? Self Tanner
Guilty pleasure? Coffee and a fresh glazed doughnut
Favorite foods? Chips and salsa
Music you love? Live music at the Winnetka Music Festival—best event on the North Shore
Best advice ever given to you? Remember every day is a new day
Advice you’ve given? Don’t sleep your life away
Earliest memory? Listening to ‘70s (yacht rock) music on the radio, behind the counter of my parents’ store
When you wake up, you? Walk our yellow lab, Tusker, around 5:30 a.m., then pray, meditate, and get an early morning coffee. I love starting the day early and crossing items off my list before anyone else wakes up
Before bed, you? Light a candle, drink tea (or wine), and read
What’s on your bookshelf? Stacks of books and magazines. I’m a literary grazer dabbling in two or three books at a time. I think Bill Bryson is hilarious, he has my dad’s dry sense of humor
You can’t live without? My camera photos—they are the scrapbook of my life, 50,000 and counting
Love to escape to? Big Sky, Montana or Malibu, California
Advice you would give your younger self? Pursue your passion
ON THE SHORE
Your style is? Casual luxe—cashmere, jeans, and Brunello Cucinelli anything
Can’t leave the house without? My phone and Blistex
Driving music? The Highway, The Coffee House, and Pop Rocks
Place to eat? I love coffeehouses. Particularly, Hometown Coffee & Juice and Reprise Coffee Roasters
Shop? The Book Stall and Material Possessions. When I’m feeling special, neapolitan, Bunny & Babe, and a t h e n e
Best thing about the Shore? Winnetka is the quintessential American small town
Worst thing about the shore? The empty storefronts
The perfect day is? A morning at home, an afternoon watching my kids playing sports, and a night at Stormy’s with friends
IN THE CITY
Your style is? Monochromatic with lots of ruffles or fur
Can’t leave the house without? A great statement piece
Driving music? Any playlist my kids have made me. I love listening to their favorite music
Place to eat? RL at Ralph Lauren and 3 Arts Club Cafe at Restoration Hardware
Shop? Space 519 and any goop pop-up
Best thing about the City? The energy
Worst thing about the City? Homelessness
The perfect day is? A summer Cubs game, or Blackhawks game with my honey, or a 12-hour “lunch” with my favorite ladies
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