Shakou’s Niche
By Elaine Doremus
By Elaine Doremus
When you think of Shakou Restaurants, their fabulous sushi boats, premium signature cocktails, and innovative brand of a hip social scene all come to mind. Some, however, might not realize that there is a lot more going on behind the scenes that sets this restaurant group apart.
Shakou Restaurants recently launched their new website, created an all-new rewards program, opened an online store, and expanded its Shakou Cares Program.
The Shakou website was given a sleek new look in keeping with the organic growth of its physical locations, showcasing all aspects of the Shakou brand. Visitors to the site now experience the same Shakou vibe that customers enjoy when visiting one of its five locations (with a sixth set to open in Naperville this summer).
Launched in concert with Shakou Restaurants’ new Rewards Program and their online store, the new site brings the Shakou experience to life online. It was designed in large part as a response to requests that came directly from its loyal customers.
The interactive brand that sets Shakou apart from other restaurant groups recognizes that their customers follow them extensively on social media, and express their feedback on wish list items such as food, beverages, merchandise, and their rewards program. While Shakou previously offered dining incentives, the Shakou team aimed higher to develop a Shakou-specific program that enables the restaurant group to be more fluid in responding and rewarding its customers.
The new program offers an initial bonus for signing up with everyday rewards that come in the form of credits for each dollar spent at Shakou Restaurants. Further benefits of multiple points are awarded for lunch items, such as their fabulous bento boxes as well as a monthly “featured” cuisine and cocktails that are unveiled via their new website. Reward credits get applied toward the next visit, and so far customer feedback is fantastic.
“Our flagship location in Libertyville, has been an impetus for our overall success,” says Declan Walsh, General Manager Shakou Libertyville. “We are extremely grateful to the community for their loyalty, and are very excited with the reception of our new Shakou Rewards program.”
Also, in response to an abundance of customer requests to purchase Shakou merchandise, the online store, Shop Shakou, is a virtual shopping experience that offers the same level of quality and service prominent across the Shakou brand. Guests can currently purchase their renown diamond martini glasses, as well as golf shirts and of course gift cards. Stay tuned … more products will be available online.
The accolades Shakou Restaurants receive regularly via customer surveys, restaurant reviews, and awards are a welcome confirmation that the Shakou team is attaining their main goal of delivering exceptional fare, high-touch service, and an experience their customers are sure to return for. It is because of the loyalty and support of their guests that giving back has been a priority since the beginning.
The Shakou Cares program was started early on with the opening of the first location in Libertyville six years ago. Over time, the program has grown along with the restaurant group, expanding exponentially to branch into different avenues of support providing direct assistance to charitable organizations, hosting events to help raise funds, find cures, and champion many worthy causes.
Now, on every 2nd Tuesday throughout the year, each location designates a local charity chosen by Shakou guests, and donates 10 percent of the day’s proceeds to that charity. Charitable organizations that seek support from the Cares Team can submit a request via the new website and follow Shakou on social media for updated information.
Under the creative leadership of Chef Sang Choi, his forward-thinking menu features only the freshest ingredients with innovative fare offering choices for all ages and any palate. Each venue offers different elements of their Shakou chic, city vibe and all are uniquely equipped to handle any gathering—whether intimate or on a larger scale—for all of your milestone occasions, charitable events, and corporate gatherings.
What are you waiting for? Get in on the Shakou vibe. You’ll be back—again and again.
For Shakou Restaurant locations, hours, and more information, visit shakourestaurants.com.
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