ROOTED IN COMMUNITY

With a degree in advertising, more than a decade of real estate experience, and a deep-rooted knowledge of the community, Briana Murray has become the No. 1 Individual Agent in the @properties Christie’s International Real Estate Hinsdale office. From the search to negotiation and close, Murray works hard to make her clients happy and puts their needs and wants first. Born, raised, and now residing in Hinsdale with her husband and three children, she is actively involved in school and local activities. This personal knowledge of the community allows Murray to bring a unique and cultivated experience to her clients.

What trends are you currently seeing in the real estate market, and how do you anticipate it evolving over the next year? How do you think the local real estate market differs from other regions in the U.S.?
As everyone knows, we’ve seen the continued trend of low inventory driving up prices and making it hard for buyers to win multiple offers and find the perfect home. These sellers don’t want to leave their amazing 2.65 percent mortgage interest rate, and who can blame them. However, in 2020 when many homeowners took advantage of refinancing, or purchased, they may have done a 5- or 7-year ARM, and that will be coming up shortly. I think this might help move those homeowners on the fence. While the interest rate hike in late 2022 slowed the real estate market down nationally, we haven’t seen that in our area. We’ve seen an influx of cash buyers and buyers who have not been deterred by the rate increase.

What would you say is your key to success in this competitive market?
Hands down my key to success is my involvement in and around the community. I credit a lot of my success also to @properties Christie’s International Real Estate’s market share in Hinsdale and surrounding markets. Being with an office that has the largest listing market share is a valuable tool for my buyers!

The luxury market has its own dynamics. How do you tailor your approach when working with high-net-worth individuals or luxury properties?
The luxury market isn’t just selling or buying a home; it’s a lifestyle. I make sure I understand my client’s preferences and aspirations. Providing a concierge-level experience from first contact to after close is a must. Many luxury properties and transactions happen off-market, so having the relationships with other luxury agents, attorneys, and wealth managers is key. It’s all about exclusivity.

Briana Murray’s office with @properties Christie’s International Real Estate is located at 30 S. Lincoln Avenue in Hinsdale. For more information, call 630-294-7453 or follow her @brianamurrayrealtor on Instagram.