Visionary founder & CEO of Petal, CANDICE CRANE, balances the joy of homelife with three rosy-cheeked rebel girls and her husband, with running the successful organic sparkling beverage company focused on flower-powered goodness. Although raised in Chicago, Candice’s roots take her back to her birthplace, South Africa, where she spent summers surrounded by the beautiful landscape and her amazing family.

Who is your role model?

I come from a very entrepreneurial family. My grandfathers and my dad were successful business owners, and my grandmothers and my mother ran the household. I like to think that in this modern-day world I am very grateful that I can be both, own and run a business and be active in my household simultaneously. They all instilled in me the importance of a positive work ethic and keeping a loving home, and I have replicated both these things in my business and with my growing family.

How do you impact your clients?

The loyal Petal customer is passionate about making positive steps for their mental and physical wellness. Petal is made for the retired sugar indulger, wellness warrior, sober, and sober curious movement. I receive emails daily thanking us for delivering a sober alternative to the spiked seltzers. People have actually cut back on their daily drinking by replacing their glass of wine with a glass of Petal. I hope that however people experience Petal that they truly find a moment of mindfulness and a moment to stop and sip the botanicals.

What are the hardest lessons you have learned as an entrepreneur?

How to deal with rejection. The beverage industry is not for the weak. Sometimes, it is hard to see that a no’ is just a not now.’ Remember your WHY and hold your head up!

For more information, visit drinkpetal.com.