Home | Sep. 2024
RALPH LAUREN’S ICONIC CHICAGO FLAGSHIP STORE IS REFRESHED
By Contributor
The redesigned Ralph Lauren store on Michigan Avenue.
In celebration of the Ralph Lauren Chicago Flagship’s 25th anniversary, the brand debuts its newly renovated store. Designed in the manner of a gilded age Beaux-Arts mansion, the Flagship is one the largest stores in the brand’s global portfolio and a beloved institution located on Chicago’s iconic Magnificent Mile. The remarkable 37,000-square-foot retail destination on Michigan Avenue has offered an incredible shopping experience welcoming customers into the unparalleled luxury of the World of Ralph Lauren. Newly designed interiors on the men’s floor feature a refurbished Men’s Purple Label tailoring suite and a new dedicated space for the Made to Measure program. On the third floor, Women’s Collection has a glamourous and luxurious atmosphere detailed with exquisite wood and crystal accents bathed in natural light. The new Salon exudes timeless glamour, featuring select pieces from the Ralph Lauren Home Collection, custom plaster crown molding and hand carved wall paneling overlooking Michigan Avenue through a beautiful bay window. In addition to new tailoring areas in the salon, a new Women’s VIP Suite features custom Ralph Lauren wall coverings and fabrics with grand windows overlooking Michigan and Chicago Avenues. Shoppable digital displays have been thoughtfully positioned throughout the store, allowing for a seamless shopping experience.
