PAM MACPHERSON

Pam MacPherson, president of the MacPherson Group with @properties Christie’s International Real Estate, does it all. A self-described concierge for the “urban to suburban” transition, she’s honest with her clients about what needs to be done to get top dollar and isn’t afraid to get her hands dirty during the staging process. This Duke University scholarship athlete has put together a dream team that includes agent specialists in luxury markets from Chicago and the Western Suburbs to the North Shore. With more than $400 million in sales, her competitive nature, strong negotiation skills, staging design experience, and extensive market knowledge bring a unique advantage for her clients.

What trends are you currently seeing in the real estate market, and how do you anticipate it evolving over the next year? How do you think the local real estate market differs from other regions in the U.S.?
Chicago will always be a hub for business and recent concerns with climate and natural disasters around the country continue to put a positive emphasis on the Midwest. Our suburban nationally ranked schools draw in young professionals and their families who need to be close to Chicago and O’Hare for business.

What would you say is your key to success in this competitive market?
Networking is key. With low inventory, our team’s access to pocket listings both internally and through our strong agent network brings a massive advantage to our buyers and sellers alike.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
Too many agents are relying on a technical approach. We bring in a personalized experience for our buyers and sellers. Each client’s needs are unique and personal and many times confidential. We take a concierge approach for every client with personalized neighborhood tours and exclusive access to pocket listings even before they hit the PLN for our buyers.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
Our clients do it for us, as 95 percent of our business is through referrals from our past clients. They see our personal touch and curated experience made the difference in their move and they continue to insist their family, friends, and colleagues use our MacPherson Group.

Pam MacPherson and her MacPherson Group are with @properties Christie’s International Real Estate, with offices at 30 Green Bay Road in Winnetka and 1800 Glenview Road in Glenview. For more information, call 847-508-8048 or visit mac-westgroup.com.