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When you meet Compass real estate broker Paige Dooley, you can immediately feel the positive energy. This 30-year resident of Winnetka is intimately familiar with all of North Shore communities and clients she represents. Her expertise as a market analyst and creative problem solver, plus her unwavering work ethic, are respected by her clients. A long-time market leader in Winnetka and New Trier, Dooley has sold more than $1 billion in real estate. Her clients appreciate her passionate approach where data meets design. Combined with the service of her exceptional team, Dooley brings a 360-degree approach to navigating the art and science of real estate.
What do you think separates you from other real estate professionals in the business today?
My clients value my tireless dedication along with my depth of experience, hyper-local market expertise, and unique insights driven by a passion for deep data digs. My commitment to the local community and a strong ethical foundation has earned the respect of both clients and agents over my 30-plus year career. Driven by the mantra of “beyond excellence,” I am an invaluable advisor and partner in strategy and negotiation for both buyers and sellers—all while maintaining positive energy and finding time to laugh together along the way.
How do you leverage marketing to differentiate yourself from the competition?
With an early career in consumer marketing and advertising brands such as Mr. Clean, I learned the value of specialized strategic marketing. For each home, I integrate a concentric approach including digital reach, social media, targeted trade advertising, and personal communication with high performing agents via several local and national networks.
What are some of the latest trends in the North Shore’s luxury real estate market?
Luxury is not just a price point; it’s an experience. Most of North Shore real estate is considered luxury and the trends are value-adds, not “trendy” elements. Current luxury trends surround wellness amenities, smart home technology, sustainable features, private outdoor spaces, home offices, and high-end customization. These trends reflect the growing demand for health-focused, technologically advanced, and personalized living that elevate the space called “home.”
Paige Dooley and the Paige Dooley Team is with Compass. For more information, visit compass.com/agents/paige-dooley.
