OWNER AND ENTERTAINER 

ARIANNA ROZEN’S journey to owning one of the hottest entertainment and events companies in Chicago began at a very young age. Rozen, who has operated Vibe Entertainment for more than eight years, was a competitive dancer at age 6 and began her career at age 15. Two years later, her talent quickly led her to become one of Chicago’s most popular female MCs. She has performed with such artists as Chance the Rapper, Selena Gomez, and Snoop Dogg and has hosted multiple events for crowds spanning up to 15,000 attendees across the U.S.—including working as an announcer at the recent Democratic National Convention in Chicago. With more than 18 years of industry expertise, this self-described “lady boss” is ready to host your next party.

How do you define confidence—and how have you built it? To me, confidence is remembering who you are before the world told you to shrink. I built it by showing up in rooms where I once felt too much, too loud, or too different—and learning that those were actually my superpowers. Confidence is a frequency, not a facade.

What’s one piece of advice you wish you’d received earlier in your career? You don’t need to earn your seat—you are the table. I wish I’d known that I didn’t need to wait for permission, approval, or “readiness” to take the mic, start the brand, or launch the dream. The moment you declare yourself worthy, the world starts to mirror it.

How do you give back to your community or industry? Through mentorship, creative opportunity, and energetic activation. I love helping rising entertainers and spiritual creatives find their unique voice and magnetic presence. Whether I’m hiring someone for a stage or amplifying a soul-led brand on social media, my goal is always to create space for others to shine—and get paid doing it.

For more information, visit partywithvibe.com and follow @ariwithvibe and @partywithvibe on Instagram.