MAXINE & MARK GOLDBERG

Mark and Maxine Goldberg are a power duo and Founding Advisors of the Engel & Völkers Chicago North Shore office. Mark’s passion for structuring transactions that maximize value for clients, combined with Maxine’s passion for creating relationships, has led The Max Group to be known as a team that helps people meet their life goals. Life takes people places and The Max Group helps them get there. Raising their two sons and involvement in the North Shore community has helped The Max Group expand their vast client networking sphere. With family being a huge part of their lives, they say, “Our greatest gift is being together.”

What do you think separates you from other real estate professionals in the business today?
It’s not just about the sale. We form ongoing friendships that build after the closing.

What’s one misconception about real estate you had when you first started that you’d want a new agent to understand?
It’s a full-time job; you are always on call. Even if you are not out with clients, work must be done to keep up with the ever-changing market.

How do you leverage marketing to differentiate yourself from the competition?
In addition to showing price trends, buys, and sales, we strive to use our social media to showcase who we are and the lighter side of our personalities.

In real estate, what will never be replaced by technology?
The relationships built through individualized service that creates a loyal client base. We are like a family tree, forever growing new branches.

How do you win a listing?
It often starts with the referral. Yet in the end, it’s by making the client confident that we have both priced optimally and that we will provide Engel & Völkers’ white glove service that discerning clients appreciate.

Mark Goldberg & Maxine Goldberg are with Engel & Völkers Chicago North Shore, 566 Chestnut Street, Second Floor, in Winnetka. For more information, call 847-922-4815 or email [email protected].