KORIE MINKUS is an advocate for entrepreneurs and a growth expert for businesses. Minkus is the CEO and Founder of Rock Your Product®, the No. 1 Global Product Business Advisory and Growth Training Company. As a 30-year Fortune 500 consumer products thought-leader, global brand strategist, international speaker, and No. 1 Best-Selling Author, she provides sequence, clarity, and results. Featured in USA Today, Success Magazine, Forbes, Vanity Fair, Condé Nast, and on CNBC, Minkus generated billions in revenue, launched hundreds of products, and scaled brands globally.

How do you impact your clients?

Company growth has as much to do with acquiring sage business advice, as with people. We approach mentorship through conscious leadership and confident decisions. Our services are customized to optimize each business owners’ strengths.

What are the hardest lessons you have learned as an entrepreneur?

As an entrepreneur, the buck stops with you. Entrepreneurship can be a lonely road of navigating choices, problem solving, and inspiring innovation. It’s our job to build an infrastructure in our businesses. I have invested in industry mentors, partners, and collaborators to stay relevant. Humbly and confidently asking for help and approaching discovery through the eyes of the ‘entrepreneurship university.’

What are your greatest wins?

Shaping how people create change. The difference with product-based business is that it can influence millions of people. A product can be part of every home. This is a profound responsibility. When I help a business achieve market share growth, I am proud, not only of the product’s success, but of the people’s success. My clients become better entrepreneurs, confidently creating their own impact.

What advice would you give to future Power Women?

People do business with people. Advocate and self-promote. Compete against yourself and collaborate with others.

For more information, visit rockyourproduct.com.