LUXURY, REDEFINED

Lina Shah, Global Luxury Property Specialist, is one of the greater Chicago area’s top-producing real estate agents and a consistent leader in the Oak Brook market for more than 13 years. Named to Coldwell Banker’s International Society of Excellence—an honor reserved for the top 1 percent of agents worldwide—she is also regularly recognized among the top 1 percent of agents nationally within Anywhere Real Estate Group. Shah has been featured in numerous publications for her achievements, including Crain’s Most Influential Real Estate Brokers and Chicago Magazine’s Top Residential Real Estate Brokers. Specializing in the Western and some Northwest Suburbs, and downtown Chicago, she brings deep market knowledge, strategic marketing expertise, and an unwavering commitment to delivering exceptional service tailored to each client’s needs.

How do you define “exceptional” in today’s luxury market?
Exceptional in today’s luxury market is prime location, views, prestige, and privacy. Exceptional also means superior design or architecture or custom construction, for example most homes in Oak Brook are custom built architecturally unique. Exceptional in today’s luxury market is more of lifestyle decision, matching the home to a niche buyer. Exceptional is also the level of service provided to a client.

How does representing exceptional homes differ from traditional residential sales?
My strategy in general for all my listings, traditional or luxury, focuses on elevating the property as a lifestyle opportunity rather than simply listing features. High-end visual storytelling and targeted marketing campaigns with luxury properties require a more curated, discreet, and global approach. My approach focuses on elevating the property as a lifestyle opportunity rather than simply listing features. Many luxury clients value confidentiality and marketing is tailored and selective rather than broad. The goal is to create an emotional connection and position the home as a rare opportunity.

Lina Shah is with Coldwell Banker Realty’s Oak Brook office, 1 Parkview Plaza Drive, Suite 100, 312-593-4818, linashah.com, @linashah_realestate (Instagram), @linashahrealestate (Facebook).