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By Contributor
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With over $206 million in closed annual sales, JENA RADNAY is the No. 1 luxury broker on the North Shore*. She is widely known as the lakefront leader, representing Sheridan Road’s most iconic addresses—including Illinois’ highest-priced home sale. Radnay’s success is fueled by her passion for real estate and expertise in marketing. She crafts exclusive brand campaigns for every listing, drawing on her advertising experience with high-profile clients like McDonald’s. Her nursing degree from Georgetown was invaluable during the COVID-19 lockdown, when she launched touchlessshowing.com to set a new safety standard for real estate. Originally from Hinsdale, Radnay built her business from scratch, relying on street smarts and a natural ability to connect people. Her happy place is Disney World, where she’s inspired by those who believe in the magic of creating something bigger.
What excites you most about the future of your industry? As AI becomes a common way of gathering info, there will be more of a need for personal connections in real estate. People crave relationships with their agent as it’s such a personal transaction with real feeling involved. I love knowing that my expertise is one of a kind and can’t be replicated by AI.
How do you build confidence? Confidence is built from experience and the challenges you overcome. I’ve made lots of mistakes, but each one taught me a lesson. Once you’ve faced the worst-case scenario and conquered it, confidence comes from knowing you can handle anything.
What conversations are you passionate about bringing to the table? Buyers and sellers need to be proactive because opportunities come and go in an instant. It’s our job as agents to prepare and educate our clients so they are empowered to move fast and win.
What legacy do you hope to leave behind? My mom always says, “Jena, no one will put on your tombstone that you were a great realtor … you want to be remembered as the best mom ever.” I know that is what my mom is indeed to me.
What’s a trend you’re embracing? I am not trendy … I am consistent. Trends create excitement, but they fade as fast as they come. To me, finding an authentic voice is far more valuable than being part of a trend. That’s what makes you stand out when everyone else is doing the same thing.
For more information, visit jenaradnay.com or follow her on Instagram @jenaradnayrealestate.
*MRED/BrokerMetrics LLC, Closed Sales Volume, North Shore, 9/1/2024–8/31/2025.
