KATIE MOOR

When you meet Compass real estate broker, Katie Moor, two things quickly become evident—her passion for real estate and her genuine enthusiasm for North Shore living. She is proud to be raising her three daughters with her husband in Winnetka, which has given her an intimate understanding of all the neighborhoods, schools, and amenities that make the North Shore so desirable. Prior to her real estate career, Moor spent over a decade working in advertising sales and consumer marketing—experiences that have helped fuel a successful career with more than $100 million in sales.

What would you say is your key to success in this competitive market?
For me, success isn’t necessarily selling the most noteworthy home, or the most volume. When I put my head down at night, I want to know that I did everything on that given day to deliver what I have promised—and more—to my buyers and sellers. I measure success by the happiness of my clients.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
Supply and demand continue to be out of balance, particularly in the market below $3 million. It is critical to work with an experienced, well-connected agent like me who can give you access to off-market and coming-soon inventory, and who can put together a winning offer. At Compass we are also unlocking inventory with our new “Make Me Sell” search feature.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
Authenticity is key. Social media gives us a great platform to share who we are to a broad audience. I have a genuine love for North Shore living and what I do—I always hope that shines through.

What are some of the most unique or standout properties you’ve ever worked with, and what made them so memorable?
Last year I had the honor of listing 671 Lincoln Avenue in Winnetka, also known as “the Home Alone house.” Within a few minutes of listing this property on the MLS, I got a call from TMZ wanting the story, and all of the other media outlets followed. It was wild! That house means so much to so many people—including me. Watching the movie has been a part of my family’s holiday tradition for as long as I can remember. It was an incredible experience and a major career highlight.

Katie Moor is a broker with Compass, 568 Lincoln Avenue in Winnetka. For more information, call 630-805-0057, follow her on Instagram @northshore_katiemoor, or visit compass.com/agents/kathryn-moor.