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Joe Tyler Gerber is a born changemaker. As long as he can remember, he’s been motivated to help people and lead by example. He began his real estate career in the midst of a great recession and housing bust. His empathetic approach to clients during this time made him a supporting character in their success stories. With a background in special education, social policy advocacy, and community activism, he is more than just a real estate salesman—he’s a true Real Estate Advisor. A decade after venturing into the industry, he founded The Gerber Group with Compass. Today he is known as the advisor who will “do whatever it takes” to get the deal closed.
What trends are you currently seeing in the real estate market, and how do you anticipate it evolving over the next year? How do you think the local real estate market differs from other regions in the U.S.?
COVID changed our market in the sense that it is no longer seasonal in the ways it used to be. Our market is far more dependent on inventory levels and interest rates.
What would you say is your key to success in this competitive market?
As a special educator, my job was to adapt the curriculum to the specific needs of the student. Real estate is similar, whether I am representing the seller or the buyer. Creating a unique, creative, and dynamic plan and being solution-oriented is how I maintain the competitive edge for my clients.
Many top producers also invest in real estate themselves. Do you have any experience with property investment or development? How has that influenced your perspective as a broker?
As a younger broker whose business blossomed after I put myself through college, the challenge for me has always been having the capital to invest in real estate myself. But I love design and construction so much that I have been building a portfolio of development projects where I act as project manager, interior designer, realtor, and minority investor. Getting creative is the name of the game. Everything is attainable with hard work.
Joe Tyler Gerber and The Gerber Group is located at 1866 Second Street in Highland Park. For more information, call 847-544-9666 or visit gerbergroupchicago.com. You may also follow Gerber on Instagram at @joetylergerberrealestate.
