JOANNE KERSTEN HUDSON

For more than 30 years, Joanne Kersten Hudson has made a career out of doing what she loves—helping her clients find what’s best for them, whether that’s moving, staying in their home, or customizing their living space to accommodate their changing needs. Joanne and her husband Steve co-founded The Hudson Company on the North Shore in 2001 and enjoyed 17 years there before their firm was acquired by Compass in 2017. Today, she continues to rank among the top one percent of brokers nationwide—something she’s accomplished for more than 25 years.

How do you differentiate yourself from the competition?

My clients tell me they find it refreshing to work with me because I am genuine, transparent, knowledgeable, direct, and calm. I listen to my clients and I learn a lot that way.

Who inspires you right now?

I am inspired by so many people but right now my husband and my clients inspire me the most. They are kind, hardworking, intelligent, ethical, interesting and interested— the attributes I value the most.

Trends people should avoid before selling their home?

I think the market is getting a little tired of gray and white décor and sub-par craftsmanship and materials. Don’t be afraid of a little color! Quality workmanship and materials, whether it be light fixtures or carpets, always prevail so if a project is in the works, try to complete the work with the best quality possible.

Advice for a new agent?

Everything you do, whether it be helping someone find a small rental or helping a young couple find their first home, all matters tremendously to your clients. Treat every meeting and transaction with the devotion and respect it deserves and you will build your business. Remember to treat your fellow brokers with respect and to take excellent care of your clients!

Most looking forward to in 2023?

Doing what I have always done —helping my clients achieve their goals one strategic step at time … and maybe exercising a little more!

Joanne Kersten Hudson is with Compass. For more information, call 847-971-5024 or email [email protected].