JENA RADNAY

The No. 1 individual North Shore luxury leader, @properties Christie’s International Real Estate broker Jena Radnay graduated from Georgetown University with a degree in nursing but took her love of helping people in a new direction. She has built her North Shore real estate business by nurturing human connections and building personal relationships. Her passion for real estate, houses, and marketing is what allows her to provide clients with the most advanced, out-of-the-box marketing and promotional techniques to effectively market and sell homes. Radnay’s savvy outlook and extensive experience has resulted in stellar reviews, making her one of the North Shore’s top agents and brokers.

How do you think the local real estate market differs from other regions in the U.S.?
We have never experienced more catastrophic events than those that have affected real estate in less than two years—back-to-back Florida hurricanes that led to the devastating North Carolina flooding and then the horrific L.A. fires. Now more than ever, the Midwest can be viewed as “protected luxury” as we fortunately don’t have these risks living here. People are valuing the safety of owning big real estate here, especially lakefront property.

What would you say is your key to success in this competitive market?
My consistent high-producing results ultimately demonstrate the value I bring to my clients while providing 24/7 assistance. I have learned that being an expert is an invaluable asset in all facets of real estate, not just the broker component.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
I am authentic and direct, making it easy to stand out in this ever-changing industry.

How do you tailor your approach when working with high-net-worth individuals or luxury properties?
All of my clients are high end as we are on the North Shore, the best luxury market in Illinois. I provide the same professional guidance to all my clients. Whether you are buying a $1.2 million home or selling a $5 million house, my market knowledge is segmented and tailored to the price point you are at. People say, ‘Jena only does high end,’ and I quickly remind them that I started selling parking spots in a premier Gold Coast building for $14,000, and $21,000 for a corner spot!

What are some of the most unique or standout properties you’ve ever represented, and what made them so memorable?
My most memorable listings are with clients that foster a true partnership with me and then witness that I am someone who is always on their team as a true advocate for them—forever.

For more information, visit jenaradnay.com.