As one of the founders of full-service experience design studio, Luci Creative, CEO AJ GOEHLE leads the 40-plus team members to design and build museums and visitor experiences that spark discovery, activate connection, and inspire change. Under her leadership, Luci Creative has earned a position on Inc. 5000 2022 list of America’s Fastest Growing Companies. Prior to founding Luci Creative, AJ worked in advertising and as a designer in the cultural, sports, and entertainment industries. In 2022, she became majority owner, making Luci Creative a Woman Majority-Owned Business. AJ serves as the President-elect of the Eastern Board for Themed Entertainment Association, she is the Co-Chair of the Traveling Exhibits Network for the American Alliance of Museums, and is a member of the Women Presidents Organization.

What is your business style?

Luci Creative is an environment that is in a perpetual state of innovation. I care about my team and lead from the heart. I believe the best leaders are those that remain engaged with their people, seeing where to provide support and when to inspire improvement. They are agile, communicative, and make changes necessary to create shared success.

What are the hardest lessons you have learned as an entrepreneur?

As an entrepreneur, it’s important to never settle and to always think about what’s next?’ or how can we improve?’ By surrounding myself with other experienced CEOs and entrepreneurs who share their own lessons learned and hold me accountable, I have invested in the mindset of never stop learning.’

What is your best networking advice?

Business relationships are like friendships—they can’t be one-sided. Don’t wait for people to call you; reach out to them first!

What advice would you give to future Power Women?

Know your power and trust your instincts. Find your voice, and use it, but make sure you’re an active listener. Take responsibility and hold yourself accountable for your future you envision for yourself and your team.

For more information, visit lucicreative.com.