#Hashtag | Jan. 2024
#HASHTAG: KILEY YOVANOFF
By Dustin O’Regan
ILLUSTRATION BY TOM BACHTELL
Neiman Marcus Northbrook recently welcomed KILEY YOVANOFF as its new Brand Experience Lead. Since the day she was born, the always optimistic Yovanoff has possessed an eye for fashion and loved to express herself creatively through art— both painting and graphic design. At The University of Alabama, she studied apparel and textiles with a concentration in fashion retail. To graduate, she took a full-time, 15-week internship at a magazine company in Atlanta, Georgia. There, she fell in love with public relations, branding, event planning, and social media and knew that was what she wanted to do. As Neiman Marcus Northbrook’s Brand Experience Lead, Yovanoff is thrilled to dive into planning events, creating social media posts, exploring the North Shore, and meeting all of its amazing residents. The busy new hire takes a break from curating events to share how she stays on trend in an event-filled world.
#ON MY NIGHTSTAND
I am currently reading Everything I Know About Love by Dolly Alderton. After seeing the memoir all over TikTok, and having multiple friends recommend it, I picked up a copy for myself and have not been able to put it down. Dolly does an excellent job telling the story of what it is like growing up as a woman, growing older, and dealing with the curveballs of life—like jobs, friendships, loss, and love. I highly recommend it for any girl, especially one that might be in the same stage of life as me!
#ON MY MOBILE
I love following Sofia Richie Grainge. She is a fashion icon, social media star, and David Yurman’s Brand Ambassador. Her most recent photoshoot with David Yurman is extremely appealing, and the collection she curated is to die for! It consists of both existing and new pieces, like the sculpted cable bracelets that are easy to wear by themselves, or together, for a simple, everyday look.
#IN MY EARBUDS
I am always listening to The Toast. It is a podcast co-hosted by two sisters, Claudia and Jackie Oshry, who combined are influencers, authors, business owners, etc. And I am totally obsessed with them! Every Monday through Friday they release a podcast episode sharing the “Top 5 stories you need to know” in pop culture. I love listening to them because it keeps me aware of what is going on in the world, while also making me feel like they are in the room with me and my best friends all chatting.
