JWC Media
a luxury lifestyle website that delivers a colorful and passionate telling of neighboring events, fashion, beauty, finance, and the pursuit of leisure.
By Contributor
PRODUCED BY KEMMIE RYAN
PHOTOGRAPHY BY KATRINA WITTKAMP
STYLING BY THERESA DEMARIA
HAIR & MAKEUP BY LEANNA ERNEST AND DORIA DEBARTOLO
WARDROBE PROVIDED BY NEIMAN MARCUS AND SWEET WILLIAM
JORDAN SHACKELFORD, owner and founder of SweatShack, has been working in fitness for nearly 20 years. She began her career at Multiplex, working her way up to Fitness Director for all group fitness and personal training at its East Lakeview and Gold Coast locations. But it wasn’t until she was working as a real estate agent at @properties Christie’s International Real Estate in the city that she would meet her neighbors and co-conspirators in fitness—Bonnie Micheli and Tracy Roemer. In 2013, the trio opened Shred415 Northshore, which continues to thrive under partner, Shackelford, as she leads SweatShack—which serves as both the rebirth of Pilates and the growing desire for personal training on the North Shore.
What excites you most about the future of your industry? The constant evolution and relevance. It’s an industry that will never go out of style because people will always want to feel good—physically, mentally, and emotionally. New techniques, recovery methods, and approaches to movement continue to emerge, making it an exciting space to grow in. At SweatShack, we’re committed to being inclusive of all ages, body types, and fitness levels. I love being part of a place that welcomes everyone with open arms and a variety of trainers ready to support diverse goals.
How do you give back to your community or industry? Giving back is something that makes me happy. Beyond SweatShack, I also volunteer throughout the year at the nonprofit Hope Ignites, as well as at various high schools, mentoring students and helping them build healthy habits early. It’s important to me that wellness is accessible and feels approachable for everyone, especially the younger generation.
What’s a trend you’re embracing—or challenging? I’m fully embracing the rise of athleisure—especially workout sets! They’re stylish, functional, and versatile, making them the perfect piece to wear whether you’re headed to a workout or meeting friends afterward. I love that fitness fashion is becoming more inclusive and expressive, empowering people to feel confident and comfortable in their bodies no matter where they are.
How do you define confidence—and how have you built it? To me, confidence comes from knowledge. When you know your craft—when you’ve put in the time to learn, grow, and truly understand what you’re doing—you naturally show up with assurance. I’ve built my confidence by constantly educating myself and striving to be the best version of myself in this industry. Confidence isn’t just about how you look—it’s about being prepared, passionate, and purposeful.
For more information, visit sweatshack.net. You may also follow her on Instagram @jorshack and @sweatshackns.
