• Sheridan Road
  • Country Magazine
  • Hinsdale Living
  • Forest & Bluff
  • The North Shore Weekend
  • Sheridan Road
  • Country Magazine
  • Hinsdale Living
  • Forest & Bluff
  • The North Shore Weekend

Sign Up for JWC Media's Email

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Jwc Media Logo

JWC Media

a luxury lifestyle website that delivers a colorful and passionate telling of neighboring events, fashion, beauty, finance, and the pursuit of leisure.

  • Search
  • Features
  • Style
  • Home
  • Culture
  • Indulge
  • Society
  • Archives
Archives | Sep. 2020

From Writer to Realtor

By Mitch Hurst

74 Fb 0722 S Spiritof67 6

From Writer to Realtor

Louise Eichelberger PHOTOGRAPHY BY ROBIN SUBAR

Louise Eichelberger was covering politics for Newsweek magazine out of its Atlanta bureau in the early ’80s when her husband, Harry Eichelberger, accepted a job offer in Chicago. She didn’t know it then, but she would eventually become one of the top-selling real estate brokers on the North Shore.

“I had a friend who lived on the North Shore and her advice was to live as close to the lake as you can to walk to it or ride your bicycle or take a short drive to it,” Eichelberger says. “We both grew up going to the beach—The Atlantic—but we liked that big lake with those beaches the first time we saw it.”

With two young preschoolers at home, Eichelberger didn’t want to continue her journalism career, which would have meant traveling or heading each day to a downtown office. Having always had an interest in architecture, she eventually obtained her real estate license and was off to the races. As it turns out, journalism skills come in handy when it comes to working with real estate clients.

“It’s interesting when people find out my background was in journalism and that I worked for Newsweek for years they kind of look puzzled and they don’t understand how that can translate to a business career in real estate,” says Eichelberger. “If you can listen to people and ask good questions and be quiet long enough there are plenty of correlations.”

Eichelberger was the founding and managing broker for Village Green Realty in Winnetka, a market leader for 20 years, between 1988 and 2008, and is now with @properties. She started her career in real estate well before the industry exploded on the Internet and says the practice of managing and communicating information, an important skill for journalists, is also important in the real estate world.

“In an ironic way, this abundance of information about real estate doesn’t make it any easier,” she says. So many people move here from the city or have lived here for a while and are making a change but they don’t really know about the different villages on the North Shore.”

Like any good journalist, Eichelberger brings an objective approach to real estate work. Her family has bought houses and lived in Kenilworth, Winnetka, and Glencoe (where she currently resides). Both of her sons played hockey at New Trier High School and one now lives in Wilmette. She brings a well-rounded viewpoint for any family looking to move, upsize, or downsize in the area.

“I do have a breadth of knowledge about the area so you can ask me about the preschools and the curriculum, about the park districts,” she says. “You can ask me about what $600,000, $1.5 million, or $2.2 million will buy. I know these communities.”

Eichelberger’s approach to working with clients combines her experience in the old school, pre-Internet days of the real estate business with new technology, in her case much of it supported by @properties.

“I’ve transitioned from the old school of real estate to the new school of real estate and it’s been quite a path. Agents were just getting started and they put their images and their reviews and their pictures and everything all across the Internet,” she says. “You’re talking to a lady who did not have a headshot taken until I had been in the business for 20 years.”

Longevity, and the knowledge gained over time living in different communities on the North Shore, give Eichelberger a unique edge.

“It’s nice to have been involved in this business for this long and it is especially nice right now to find that the experiences that I have and the knowledge that I have is so useful to people as they make a dynamic change in their lives,” she explains.

Louise Eichelberger is with @properties, 30 Green Bay Road in Winnetka, 847-612-3347, atproperties.com/agents/LouiseEichelberger.

the latest

Culture

NEWSWORTHY: MAY 2025

30 Dsc 60961
Culture

THE DO LIST: STYLISH MUMS

32 Sr2025 05 059 Cara Cara Greenfield Dress, $895.00, Lilliealexanderboutique.com Main
Shore vs. City

SHORE VS. CITY: LYNNE HEMMER

34 Lynee 04
Culture

ESQUIRE: ILLINOIS’ NEW CHILD SUPPORT RULES ON IMPUTED INCOME

36 Michoneriewer 66
Culture

MOTHER’S DAY GIFT GUIDE

40 6 Main

Primary Sidebar

the latest

Culture

NEWSWORTHY: MAY 2025

30 Dsc 60961
Culture

THE DO LIST: STYLISH MUMS

32 Sr2025 05 059 Cara Cara Greenfield Dress, $895.00, Lilliealexanderboutique.com Main
Shore vs. City

SHORE VS. CITY: LYNNE HEMMER

34 Lynee 04
Culture

ESQUIRE: ILLINOIS’ NEW CHILD SUPPORT RULES ON IMPUTED INCOME

36 Michoneriewer 66
Culture

MOTHER’S DAY GIFT GUIDE

40 6 Main
JWC Media Gray

Footer

Sign Up for the JWC Media Email

  • About
  • Advertising
  • Home
  • Contact Us
  • Opt-out preferences
  • Sitemap

Copyright © 2025.
All Rights reserved.

Privacy Policy
Font Resize
Accessibility by WAH
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Newsletter Image

THE INSIDER

Stay in the know with latest local

STYLE, SOCIETY, AND LIFESTYLE NEWS

Curated for the discerning reader.

Will be used in accordance with our Privacy Policy
PDF Image

Unlock Full Access