North Shore native Jennifer Lake is flying high these days. As a Senior Vice President at Zapwater Communications, she somehow finds time to infuse color and style into her blog, “Style Charade.” With a clothing line collaboration launching in June, lake shares her favorites from around the shore and in the city.

What’s on the horizon? I’m launching a capsule dress collection with Sail to Sable, an amazing female-owned and operated brand based in Greenwich, Connecticut. The styles are colorful yet refined, classic, and feminine. Best of all—this is the first time the brand is offering styles from XXS–3X. I’m beyond excited to unveil the collection, and it’ll be sold at SailtoSable.com Personal mantra? Work smarter, not harder Best grooming tip? Invest in a clean skincare routine Guilty pleasure? Carbs Favorite foods? Anything Italian Music you love? I embrace a mix of genres—pop, rap, hip-hop, classical, country Best advice ever given to you? It’s PR, not ER. After 17 years of agency life, I can attest to the fact that PR can be stressful and tough. At the same time, we’re not curing cancer, and it’s important to keep a level head about strategies and situations Best advice you’ve given? Think of your career like chess, not checkers. Always be looking five moves ahead Earliest memory? Sailing with my family When you wake up, you? Drink coffee immediately Before bed, you? I do a pretty intensive skincare routine—it’s like a 12- step regimen every night (I wish I was kidding) What’s on your bookshelf? The Moment of Lift: How Empowering Women Changes the World by Melinda Gates along with Jessica Simpson’s Open Book, an astonishingly honest deep dive into her life You can’t live without? My husband. He’s 100 percent the better half of our relationship equation Love to escape to? Anywhere warm Advice you would give to your younger self? Travel as much as you can, especially to faraway places. These trips will widen your world, stretch your imagination, and add incredible dimension to your life

ON THE SHORE

Your style is? Preppy, colorful, and feminine Can’t leave the house without? Fenty Beauty’s Gloss Bomb in Fussy Transportation? Drive Driving music? Billie Eilish Place to eat? Renga Tei (in Lincolnwood) Shop? neapolitan collection Best thing about the Shore? Independent boutiques and restaurants Worst thing about the Shore? Property taxes The perfect day is? Spending time with my family and going to our favorite spots around the North Shore—Walker Bros. Pancake House for breakfast, shopping in Highland Park

IN THE CITY

Your style is? Colorful, feminine, and classic Can’t leave the house without? My phone Transportation? Drive Driving music? Brandi Carlile Place to eat? Summer House Shop? Ikram Best thing about the City? Diversity Worst thing about the City? Traffic The perfect day is? Nesting at home. We’re redesigning our entire space in the city, and I love being at home with my husband, making decisions with our interior designer, and just watching movies