EXCEEDING EXPECTATIONS

As the No. 1 agent in closed sales volume in the 60010 area since 2010, John Morrison is a trusted expert in residential real estate and the owner of Morrison Home Team with @properties Christie’s International Real Estate. Known for his professionalism, communication, and market expertise, John leads Barrington’s top team, outselling every local Barrington brokerage firm since 2019.

What trends are you currently seeing in the real estate market, and how do you anticipate it evolving over the next year?
The real estate market remains competitive due to tight inventory, with homes under $1.5 million still receiving multiple offers. In contrast, properties over $2 million see more balanced or buyer-friendly conditions. These trends are expected to continue, though broader economic and local factors may bring changes. Staying adaptable will be key.

How do you think the local real estate market differs from other regions in the U.S.?
The Northwest Suburbs market is remarkably steady, with low inventory and strong buyer demand keeping prices stable. Unlike hotter markets facing corrections or pressures from post pandemic growth, natural disasters and rising insurance costs, our area remains resilient and balanced.

What would you say is your key to success in this competitive market?
My success stems from deep market knowledge and a commitment to my clients. From providing expert advice to seamless problem-solving, my team and I excel in negotiations and navigating challenges. With streamlined systems and a highly skilled team, we deliver a smooth experience for clients and colleagues alike.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
The biggest challenge in our market is limited inventory, which benefits sellers but can create hesitation for those unsure about finding their next home. To overcome this, my team uncovers off-market opportunities through our extensive network and provides clients with real-time market data, helping them make confident decisions in a competitive landscape.

John Morrison is with @properties Christie’s International Real Estate, 508 S Northwest Hwy in Barrington. To contact John, call 847-409-0297 or email [email protected]. For more information, visit morrisonhometeam.com, follow John on Facebook at Morrison Home Team, or on Instagram @morrison_home_team.