DESIGN INNOVATOR

DIANA WAGENBACH launched Studio W, her namesake architectural and interior design firm in 2020, bringing a fresh and exciting approach to residential design. Specializing in new construction, renovations, and furnishings, Studio W redefines the game with a “design then build” philosophy, ensuring every client’s dream home is both beautiful and functional. Partnering with top-notch trades, Wagenbach and her team manage the entire process from concept to completion, crafting stunning homes with a seamless touch.

Most rewarding part of what you do? The final reveal is the reason why I do it. It often takes months, if not years in the making to get there. The whole picture finally comes together for my clients and their reactions mean everything to me. Creating dream homes for my clients is truly the best gift possible!

Best piece of advice for anyone starting out? Keep going. It takes showing up every day to keep growing and make the business you want happen.

What did you dream of doing when you were younger? I always knew I wanted to do something creative but also analytical. I thought about architecture but was drawn to business which I think has balanced out my career well. I read a book early on that said, you can be the best in your field but if you don’t know business, you will fail. That was great advice and has been an integral part of the success of Studio W.

Powerful woman you admire the most? I admire so many women but I have to say I’m lucky to know some local talented designers who I’ve gotten to know on a personal level. We share advice, and resources, and are each other’s biggest fans and supporters. It’s so refreshing to have friends who have your back and celebrate with you!

For more information, visit studiowchicago.com and follow @studiow_chicago on Instagram.