COCO HARRIS

A dynamic real estate agent with a proven track record of success, Coco Harris of Compass’ Coco & April Group combines creativity and an unwavering drive to exceed client expectations—achieving remarkable results in the ever-evolving market. When partnering with Harris, your real estate goals become her No. 1 priority. Whether working with first time or experienced buyers and sellers, she will adapt to each client’s needs. Harris offers an unparalleled level of service with deep market knowledge, staging assistance, one-of-a-kind marketing, process expertise, and strong negotiation skills. Buying and selling a home shouldn’t be an intimidating experience. She will work hard to make it a fun one, too!

What would you say is your key to success in this competitive market?
Authenticity and unwavering commitment to my clients are at the heart of everything I do. My success isn’t just measured by sales volume, but by the experience I create for my clients. The best compliment I receive is when a client tells me they felt like they were my only client. My approach is built on loyalty, integrity, and a relentless focus on achieving my clients’ goals.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
The biggest challenge we face today is the limited housing inventory, which requires creativity and proactive matchmaking. Compass is rolling out an innovative tool with the introduction of “Make Me Move” pricing—allowing Compass agents to access a vast database of off-market properties where sellers are open to offers at specific price points. Many homeowners are hesitant to list their homes because they’re unsure of their next move, but this technology opens up new opportunities for both buyers and sellers and will be an absolute game-changer.

The luxury market has its own dynamics. How do you tailor your approach when working with high-net-worth individuals or luxury properties?
For these high-end clients, time is the ultimate luxury, and my role is to streamline the process while delivering an elevated level of service. You can expect a seamless execution, discretion, and proactive problem-solving when partnering with me. My background in luxury hospitality with the Four Seasons taught me how to anticipate needs, resolve issues before they arise, and handle every aspect of a transaction with precision and professionalism.

Coco Harris is with Compass, 568 Lincoln Avenue, in Winnetka. For more information, call 847-372-3324, email [email protected], or visit compass.com/agents/coco-harris. You can also follow her on Facebook at cocoharrisrealestate; on Instagram at @cocoharriscompass; or on LinkedIn at cocohatchharris.