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Archives | Mar. 2020

Coastal Twist

By Elaine Doremus

68 Fb 1221 Holidaylist 8

Coastal Twist

Divvy House’s most recent project showcases a modernized and coastal approach to traditional Lake Forest style. PHOTOGRAPHY BY ANGELIKA FRIDAY

When a Maine-based family approached the Divvy House about doing a renovation to their Lake Forest home, Divvy founder and principal designer Amy Erb knew right away the project was a perfect fit. Originally from Lake Forest herself, Erb understood the family’s vision.

“They wanted to remain consistent with the traditional style in Lake Forest, but with a fresh and modern approach that reminded them of their home in Maine,” Erb says.

Having completed many projects with a similar mission, the Divvy House knew how to deliver. The result is a custom design vision that merges East Coast and rugged Maine with preppy Lake Forest in a fresh way. The result: classic, modern, and serene with a dollop of elegance.

To accomplish this, the Divvy team completely transformed the home by brightening up the Tudor space with a new lighting plan, adding custom-built cabinetry and wall paneling, selecting a lighter coastal palette of blues and soft neutrals, and adding personalized touches incorporating the family’s East Coast roots.

Over the past two decades, the Divvy House has been realizing Erb’s original dream to marry her knowledge of design and architecture (from her studies at Harrington School of Design) with her extensive experience in managing blue chip clients in the corporate world.

With projects completed in the Chicagoland area, California, Colorado, Wisconsin, and Michigan, Erb credits their success to their client advocate approach. “My top priority when creating the Divvy House was to remain completely client driven,” she says.

The Divvy House prices competitively and by the hour, leaving the client in control of time spent on services. Erb chose a business model that passes along her trade discount to the client, allowing for significant cost savings. Her design approach prioritizes the taste and needs of the client, instead of adhering to a specific design taste or style. Another priority when creating the Divvy House was to enlist a design team with diverse styles and skill sets. The designers’ styles range from modern to traditional, enabling the firm to provide the best client/designer pairings.

In addition to interior design services, the Divvy House offers architecture services, home remodeling, project management, home staging, custom millwork, window and wall coverings, art and accessories, and furniture, rug, and metal design.

“Our goal is to create something timeless,” Erb adds. “Our priority is not necessarily to implement what is trending at the moment. Instead we seek to understand the client’s personal style and bring that to life to create a home they will enjoy for years to come.”

The Divvy House is currently working on several other projects along the North Shore and in downtown Chicago, as well as a custom build project in Milwaukee.

For an overview of all of Divvy House’s services and for additional project information and photos, call 312-371-0832 or visit divvyhouse.com

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