Shore vs. City

YOUR GUIDE to the latest on PEOPLE, PLACES, and THINGS on the North Shore

EMILY REYNOLDS, a Winnetka native, lives in her hometown with her childhood sweetheart, their three children, and two beloved dogs. After years of struggling with autoimmune challenges and finding limited success with traditional treatments, Reynolds took charge of her health. By transforming her diet, embracing consistent movement, and mastering stress management, she achieved a near-complete

Highland Park’s Maggie Schmieder is the visionary behind Bitty Balm, the “Makeup ON Purpose” brand dedicated to creating dye-free, healthier beauty products. Bitty Balm is formulated without parabens, phthalates, fragrances, or lake and synthetic dyes addressing a gap in the market for clean, limited-ingredient makeup. As a beauty brand founder, Schmieder’s mission is to provide

Wilmette’s HEIDI CAREY, founder of Teidi Home, is a professional organizer whose goal is to turn chaos into serenity. As a busy mom of twins, Carey launched Teidi Home in 2022 to help clients simplify their lives. A background in psychology and health care recruitment, along with her own life experiences, including losing her mother

LESLEY CROWE grew up in Lake Forest from the age of 8, after spending her early childhood in Brussels. Following her graduation from Woodlands Academy, she studied studio art and business at Boston College. A semester in Florence, Italy was pivotal for Crowe as she began creating jewelry there—sparking a lifelong passion for the craft.

JULIE MCCAULEY thrived in the fast-paced world of event production for prestigious public relations and brand experience agencies in Chicago. However, following her marriage to Mike McCauley and the arrival of their two daughters, Tatum and Margaux, McCauley decided it was time to return to her roots on the North Shore. Balancing a bustling Winnetka