CABIN FEVER

Chicago area native ANISHA SELTENRIGHT, Chief Marketing Officer for PrefabPads LLC, had devoted 12 years of her career to working in sales for the IT and HR industries. But when given the opportunity to run sales and marketing for her family’s new PrefabPads business, which licenses prefabricated cabins from the Latvian MyCabin brand, she was excited by the challenge. With the designs re-engineered to be up to all U.S. building codes, the company is now able to manufacture the products at a factory in Waukegan and ship them all over the U.S. and Canada. But the best part, she says, is working with her father and husband on this exciting start-up.

What does the idea of power mean to you? Power to me means having the ability to create change and acting upon it.

How should women support other women? Women need to realize we’re all in the same boat and supporting each other is only going to make us stronger as a group.

What is the most important characteristic of an effective leader? Communication. If you have good communication with your peers, your employees, and with your customers, it can get you a very long way in your career and in your daily life.

Who is your role model and why? I would say my father. He started from the very bottom to learn the ropes. He’s worked hard his whole life, he’s earned the life he has and had given us growing up, and if I can do half the amount he has done, I will be very proud of myself.

How can this generation of leaders support the next generation of leaders? Build them up. I believe this generation has a different mindset of creating a hospitable and play hard/work hard environment for leaders to grow not just in their career but as people.

For more information, visit mycabin.us.