HEATHER HEHMAN has developed her career at major advertising agencies like Leo Burnett and DDB. The now owner of Efficiency Marketing and Publicity credits her many years of working with these companies coupled with her education at the University of Michigan and her creative thinking, with her success. She further put her entrepreneurial skills to work, helping to create “Wilmette-onomics,” helping local businesses, and eventually opening her own business.

What is your business style?

I am an excellent listener. I hear what people tell me is important to them and I notice what is not said. I am also a collaborator. I start every project brainstorming with my clients.

What influenced your path to success?

Before Long COVID, an unknown virus left me horribly weak and in chronic pain. I tried everything to overcome it, with marginal results. Years later, I stumbled into a new exercise that was like magic for me. Now I am pain-free and strong. My motto? Anything is possible!

What are the hardest lessons you have learned as an entrepreneur?

There are only 24 hours in a day and even simple things take some amount of time.

What are your greatest wins?

Two things: 1) My work with Kashian Bros—one of my first and best clients. I’ve helped them grow a brand and redirect their marketing budget to get better results; 2) Starting TEDxWilmette—a community of local women dedicated to elevating the greater good through TEDx events.

What advice would you give to future Power Women? Try a Practice HORA® fitness class. The well-being I got from their classes gave me the confidence to start my business and TEDxWilmette.

For more information, visit efficiencymarketingforgrowth.com.