BETH WEXLER, JOEY GAULT & LIZ SALINAS

In every way, The Wexler Gault Group with @properties Christie’s International Real Estate is one of the North Shore’s most successful, driven, creative, and in demand real estate teams. As a result of this stellar reputation, The Wexler Gault Group has been the No. 1 brokerage team in Highland Park @properties Christie’s International Real Estate’s office since it opened in 2013. Before Liz Salinas joined the team, Beth Wexler and Joey Gault led a highly successful city business starting in the early ‘90s where they consistently ranked in the top 1 percent of brokers. They share a belief that there is nothing more rewarding than the joy on a new homeowner’s face when they close on their dream home or a seller whose expectations were exceeded on the sale of their home. The three partners bring best in class service and dynamic energy to every real estate transaction. It’s no wonder The Wexler Gault Group is now ranked as one of the top real estate teams on the North Shore.

What would you say is your key to success in this competitive market?
Our experience in this business is key! Our clients feel comfortable and confident we will get the job done and want to work with us because we are experts in our marketplace with more than 30 years of experience. The three of us and our team members—Lauren Rabin, Elise Dayan, Jolie Friedman, Paula Gagerman, Scott Glazer, Mimi Goodyear, Heather Siegel, Cari Zweig-Driscoll—have a tireless work ethic. Working with our group is different because we are not a one man/woman show. With the amount of volume we do each year, it is impossible to handle this business on your own. We divide and conquer and have individual strengths that blend seamlessly together. We are also extremely proud of the reputation we have built within our industry. It is so important to have good relationships with our industry colleagues and we believe that this is also paramount to our success.

What do you consider the biggest challenge in the local real estate market today, and how are you addressing it?
A lack of inventory. It is still a seller’s market and very competitive for buyers. We set realistic goals, guide them on how to navigate the current market, and advise them on the best approach to secure a home in this environment. We also leverage our network of connections to try to find off-market properties or pre-market listings to give our buyers an advantage.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
We have a well-rounded strategy because we invest in our business to keep relevant and grow. On a macro level, this consists of print advertising, direct mail, professional videos, social media, and client events. We also invest in the operations side of our business to provide a seamless and stress-free experience for our clients.

The luxury market has its own dynamics. How do you tailor your approach when working with high-net-worth individuals or luxury properties?
High-net-worth individuals value exclusivity, privacy, and top-tier service. Clients are often driven by lifestyle goals rather than just price. Our approach involves understanding their unique preferences. Luxury real estate is built on trust and long-term relationships. A seamless client experience is key. It’s not just about closing one deal but about becoming a trusted advisor.

How do you set realistic expectations for your clients, particularly when it comes to pricing and timelines?
Depending on whether we are meeting with a seller or buyer, we explain how our business model works. We pride ourselves on transaction management systems that we have implemented for our group. For sellers, we come with information about our group, current market stats, a unique marketing plan with advertising examples, a listing timeline, and any recommendations prior to listing. We are extremely transparent and will not overprice a home to get the listing. Ultimately, the market will dictate if a property is priced appropriately. For buyers, we discuss what markets they are interested in, their wants vs. needs, price point, and how to craft the best offer terms in a competitive market.

The Wexler Gault Group is located at 1741 2nd Street in Highland Park. For more information, visit thewexlergaultgroup.com, follow them on Instagram @wexlergaultgrouprealestate, on Facebook at The Wexler Gault Group, or on LinkedIn at The Wexler Gault Group. You may also call Beth Wexler 312-446-6666, Joey Gault at 312-961-6699, or Liz Salinas at 847-471-1555.