ANNIE ROYSTER LENZKE & MEGAN LEADBETTER

Clients have come to expect only the best from Annie Royster Lenzke and Megan Leadbetter. These seasoned, North Shore-based Coldwell Banker Realty agents are part of the Dawn McKenna Group (DMG), a mega team ranked top 20 in the nation across all brokerages ranked by the Wall Street Journal Real Trends. Lenzke and Leadbetter’s energy and pulse on the market, mixed with DMG’s unparalleled marketing and resources, make them a standout force in North Shore real estate.

What would you say is your key to success in this competitive market?
Our success lies in the power of collaboration and being well connected. When you work with a member of the Dawn McKenna Group, you’re not just accessing one agent’s expertise—you’re tapping into the collective strength of the entire team from Chicago to Naples, Florida; Park City, Utah, to Lake Geneva, Wisconsin; and Harbor Country Michigan. We offer clients a competitive edge through insider access to off-market properties and upcoming listings. Whether you’re buying or selling, our relationship-driven approach ensures that every client and home are seamlessly matched. Plus, our deep-rooted knowledge of the North Shore market, local expertise, and personal experiences in the community are invaluable in helping you make the best decisions every step of the way.

How do you ensure that your personal brand stands out in such a crowded and competitive real estate space?
We stand out by prioritizing creativity and out-of-the-box thinking in everything we do. Whether it’s hosting an exclusive sneak peek of a new development at Le Colonial, sponsoring local events with vintage European trucks serving prosecco, or hosting a Gingerbread Dream House competition during the holidays, every experience we create for our clients and the community reflects our innovative approach. When someone experiences a DMG event or activation, we want to “wow” them and leave a lasting impression that sets us apart.

The luxury market has its own dynamics. How do you tailor your approach when working with high-net-worth individuals or luxury properties?
Regardless of the price point, we consistently deliver the same elevated level of service, bespoke marketing strategies, and expert market knowledge. However, some properties call for the perfect buyer and require exceptionally creative marketing strategies and targeted outreach. It’s not only imperative to understand how to sell the listings, but also essential to navigate the unique priorities and investments of high-net-worth individuals. Our deep understanding of taxation, trusts, and estate planning allows us to deliver personalized solutions for each client.

Annie Royster Lenzke and Megan Leadbetter are with the Dawn McKenna Group of Coldwell Banker Realty. For more information, call Lenzke at the Lake Forest office at 847-414-404, Leadbetter at the Winnetka office at 847-354-1259, or visit dawnmckennagroup.com. You may also follow @thedawnmckennagroup on Instagram.