Integrity.

It’s a word that is often thrown around in this day and age, but it’s also a word that DeSitter Flooring has built its 100-year success story on. And yes, integrity has allowed this beloved business to not only survive the ongoing pandemic slowdown but thrive.

Indeed, it was just one year ago that DeSitter Flooring was preparing for its 100th anniversary, looking forward to a year filled with accolades and celebrations to recognize company founder Louis DeSitter. The entrepreneur moved from Belgium in 1920 and founded the flooring company with hopes to provide the best quality flooring for homeowners and business owners throughout Chicago.

“Our slogan was going to be ‘a year to remember,’” chuckles DeSitter Flooring’s Director of Sales and Marketing Ken Holthaus. “And yes, it certainly ended up being a year to remember.”

But instead of caving to the challenges that the pandemic and 2020 as a whole presented, DeSitter’s two grandsons and third generation business owners Tom Cunningham and Steve DeSitter, along with their devoted team of employees went to work. Building on the company’s already superior reputation, they reinvested in their business and the communities in which it serves.

“We have survived pandemics and depressions and wars through our 100-year history,” states Holthaus of the company who has been named Retail Flooring Dealer of the Year by the Chicago Floorcovering Association on four separate occasions. “We have always looked long-term and through it all, we have continued to focus on our core value to enhance the lives of people where they live, work, and play.”

Just a year after a $700,000 remodeling of its showrooms, DeSitter Flooring adjusted its business plan to establish a new ‘Shop at Home’ option, which essentially gives its customers a firsthand look at DeSitter’s selection of flooring. From carpeting, hardwood, and laminate to luxury vinyl, waterproof luxury vinyl, area rugs, stair runners, and commercial flooring, customers can safely shop from their own home.

“It’s from our store to your door,” he says of the service which utilizes vehicles set up as mobile showrooms. “It gives our customers the DeSitter experience while making it convenient for everyone.”

Indeed, DeSitter Flooring’s ‘Shop at Home’ is yet another new and exciting expansion that builds on the already successful residential showrooms in both Glen Ellyn and La Grange, and a commercial showroom at its 30,000 square-foot headquarters in Bolingbrook.

DeSitter Flooring has showrooms at 444 Roosevelt Road in Glen Ellyn, 630-517-2697, and 1 North Kensington Avenue in La Grange, 708-813-2933, desitterflooring.com.