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Features | Oct. 2023

TRANSFORMING LIVES

By Contributor

PRODUCED BY KEMMIE RYAN
EDITED BY SHERRY THOMAS
PHOTOGRAPHY BY KATRINA WITTKAMP
STYLING BY THERESA DEMARIA
HAIR & MAKEUP BY LEANNA ERNEST, CATHLEEN HEALY, & MARGARETA KOMLENAC
EDITORIAL & PRODUCTION ASSISTANT: CHEYANNE LENCIONI
LOCATION: THE JWC MEDIA STUDIOS AND HILTON CHICAGO/ OAK BROOK HILLS RESORT & CONFERENCE CENTER

JULIA HUDSON & LISA CASSON

Sr2023 10 010 Hudson Casson 14

Pennyworth Projects LLC is a boutique firm that connects executives and principals with the right support for their offices and homes. With co-founder JULIA HUDSON at the helm as Chief Executive Officer and fellow co-founder LISA CASSON serving as Chief Operating Officer, there is little this duo can’t accomplish. Both have previous experience in private equity, professional sports, hospitality, and technology. They met at Yahoo while supporting former CEO Marissa Mayer. Together, they assisted the leadership team through numerous milestones including mergers and acquisitions, product launches, and employee recruitment and retention. Hudson, originally from Rhode Island, now resides in Lake Forest, while Casson lives in her hometown of Minneapolis. They each have extensive experience as executive assistants and board of directors liaisons—expertise that gives them a unique, unmatched understanding of both sides of the equation.

What are you most proud of doing? The intention and passion behind our company. Pennyworth and the work we do transforms the lives of our clients and candidates alike. It is so rewarding to see our efforts contribute to the happiness of others, their fulfillment, and overall well-being. By identifying our clients’ priorities and introducing them to the right support, we become an integral part of the recruitment process. We are also honored to play a pivotal role in the lives of our candidates, making an impact beyond the limits of a job search. Every placement is a moment of celebration.

How should women support other women? We are in a unique position to help facilitate the growth of people’s careers and help them prosper in their personal lives, whether they are high-powered clients or our extraordinary candidates. Being a boutique, female-founded business, we are proud and inspired when given the chance to partner with, and support, exceptional women—from corporate leaders and innovative entrepreneurs, to the CEOs of busy households. Making connections for other women is the best way to strengthen our networks and enrich our collective lives.

For more information, visit pennyworthprojects.com.

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