Personal Properties: Allison Murphy
For Allison Murphy, @properties Realtor Associate, every day brings unique challenges. “The fun thing about being a realtor is that no two clients’ needs and wants are the same, so my job always has a different twist,” she says. But one thing remains constant: Murphy’s exceptional personal knowledge of the North Shore and her commitment to educating her clients on the many facets of the real estate market.
While she was growing up on the North Shore, Murphy’s father worked in real estate, and she began to develop an early understanding of the field. Her parents enjoyed buying and renovating homes, so she also developed a keen eye for discovering diamonds in the rough. Now, as an @properties realtor, she is able to impart her lifelong knowledge of real estate to her clients, in order to help them reach the optimal decision in their buying or selling process.
Because she has lived in virtually every town she represents on the North Shore, Murphy also has a unique, personal perspective to offer her clients. “When I’m talking with clients who aren’t familiar with the area, I can give them more insight,” she explains. Even something as simple as telling clients about a local farmers’ market or annual community events can help familiarize them with daily life in the town.
When it comes to helping her clients, Murphy’s top priorities are education and communication—two components that play pivotal roles in the upcoming buying or selling process. As a result, she always sets up an initial meeting with clients before taking them to view possible homes, so she can determine their needs and wants. For buyers in particular, she often points out that no house will be a perfect “10,” and that it’s ideal to find a home that scores a solid “8” or “9.”
Another important factor that makes Murphy’s work successful is the focus on making a property stand out from the rest. “One of the best things about my business is that all brokerages are not the same,” she says. “With @properties, there is a level of differentiation that will set you apart from others.” Advertising materials such as brochures play an important role in differentiation, but another significant contributor is the staging process, which allows potential buyers to view a fully decorated, entirely furnished, and more “home-like” house. “It’s important for the homes to be not just competitive, but also compelling,” Murphy explains.
Whether she’s helping sellers make their houses stand out or guiding buyers in the process of finding their once-in-a-lifetime homes, Murphy finds her work to be very satisfying. “The most rewarding part [of my job] is meeting new people, forming relationships, and watching families grow up in their homes,” she says. She also makes an effort to maintain relationships with her clients after the buying or selling process is complete. Knowing that they can reach out to Murphy anytime with questions, her former clients can rest assured that their homes are in good hands.